Own a franchise

After 13 years, LTYB achieved its long term goal to develop our unique Group Personalised training model into a Franchise system. LTYB franchised the operation to provide opportunities to be part of the LTYB Brand and to provide a business model that more members across Australia can access.

The LTYB Model differentiates from other systems due to the unique individualised service offering to members. Our studios are appointment only with each member having a Personal Trainer in every session. 

We pride ourselves on searching for Franchise Partners who strongly believe in Health and Fitness, can see themselves changing member's lives and willing to work hard in all aspects of the business.

Our Model is suitable for owner operators as opposed to investors as we believe that being front and centre of a fitness business especially in the foundation years, it critical for creating a successful culture.

We offer many benefits to our Franchise Partners that can assist in a greater chance of success.

LTYB Franchise Offer

  • Site Selection- We have strong networks and experience to manage the site selection process with our Franchise Partners.
  • Opening Project- We project manage the open from council application to the open day.
  • Extensive 40 Hour Training and Induction
  • Marketing Support- Initial Opening Launch, Ongoing National and Local Area Support
  • A defined Geographical Exclusive Franchise Territory
  • Right to use LTYB trade name, trademarks and Intellectual property
  • A thorough Demographic Report for your Territory
  • Dedicated Field Support Manager
  • Funding for Approved Applicants
  • Access to all proven LTYB systems
  • Project Management support
  • Personal Trainer Recruitment Support 
  • Heavily discounted supplier deals to assist in open/ongoing expenses

If you are interested in becoming a LTYB Studio Owner, ask yourself the following questions?

  • Do I believe in health, fitness and training?
  • Do I lead by example with all aspect’s of health and fitness?
  • Do I want to make a difference to member’s lives through regular training and motivation?
  • Am I in a financial and lifestyle position to open up my own studio?
  • Am I willing to be a team player and follow the LTYB proven systems?

If you answered yes to all these questions, then contact us about opportunities.

Check out what LTYB Brunswick and East Keilor Franchise Partners have to say-


Informal Chat

  • Franchise Partner Viability
  • Scheduled Phone Hook-up
  • Face to Face discussion

Step 1

Due Diligence

  • Applicant completes 3 sessions at a LTYB studio
  • Speak with other Franchisees
  • Learn more about the Franchising Industry

Step 2

Franchise Application

  • Online Application
  • LTYBHQ conducts checks
  • Personality Screening
  • Further Financial Viability

Step 3

Discovery Day

  • 8 hours in a live studio
  • Interviews
  • Snapshot of business operations

Step 4

Franchise Agreement

  • Issued Franchise Agreement/Disclosure Document/Franchise Code of Conduct with Information sheet
  • Have documents looked over by Franchise lawyer/Accountant/Business Advisor
  • 7 day cool off period

Step 5

Site Selection

  • LTYBHQ kick in site selection process
  • Aim to present up to 3 suitable sites for Franchise Partner approval
  • Sign Lease subject to permit

Step 6

Open Day Campaign

  • Obtain council approval(1-5 months)
  • Complete all Training and Induction (6 weeks prior to open)
  • Studio fit out- (5 weeks prior to open)
  • Launch Marketing Plan (3 weeks prior to open)

Step 7

We have many territories across Australia that are suitable for a LTYB Studio. 

We secure exclusive territories in 2 ways.

  1. We nominate the territory based on specific Demographic Potential. 
  2. If we have a suitable franchise partner in a new Territory, we develop a demographic potential report for that area or surrounding suburbs.


  • Balwyn
  • Brighton
  • Carlton
  • Caulfield
  • Coburg
  • Eltham
  • Elwood
  • Geelong
  • Port Melbourne
  • North Melbourne
  • Torquay


  • Albany
  • Buderim
  • Deception Bay
  • Helensvale (Under Offer)
  • Benowa
  • Ashgrove
  • WIndsor
  • Clayfield

South Australia

  • Glenelg (Under Offer)
  • Norwood
  • North Adelaide

We have many other territories available across Australia. Please enquire about a territory of interest.

If a particular location is of interest, we learn the suitability within 3 working days.

Request a franchise information pack